Research Methods Study Plan


This is an in-depth survey of Research Methods, focusing specifically on tactics, approaches, and guidelines for Independent Research.

Current Research

Research Methods Lab

Online Resources

Principles of Marketing – Eduportal

Ted Talks on Marketing

Duct Tape Marketing – Creative Live

Sales, Sales, Sales – Creative Live

Outrageous Advertising Workshop

Piranha Marketing

Duct Tape Marketing Podcast

Diploma in Social Media Marketing

How to Develop Breakthrough Products and Services

Million Dollar Marketing System – Brendon Buchard

How to Become a Marketing Superstar

Books to Read

Accardi-Petersen, Michelle. Agile Marketing. [United States]; New York: Apress ; distributed by Springer Science + Business Media, 2011.

Hogan, Kevin. The Science of Influence How to Get Anyone to Say Yes in 8 Minutes or Less! Hoboken, N.J.: Wiley, 2011.

Imbriale, Robert. Motivational Marketing How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too! Hoboken, N.J.: John Wiley & Sons, 2007.

Jantsch, John. Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. Nashville: Thomas Nelson, 2011.

———. The Referral Engine: Teaching Your Business to Market Itself. New York: Portfolio Penguin, 2012.

Joyner, Mark. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Hoboken, N.J.: Wiley, 2005.

Kennedy, Dan. Advanced Magnetic Marketing. Accessed August 24, 2013.

———. Dan Kennedy’s Magnetic Marketing System and Tool Kit 1999. 9th edition. Dan Kennedy, n.d.

———. Dan Kennedy’s Midas Touch Marketing. D.S. Kennedy, n.d.

———. No B.S. Sales Success for the New Economy. [Irvine, Calif.]: Entrepreneur Press, 2010.

———. The Ultimate Marketing Plan: Target You Audience! Get Out Your Message! Build You Brand! Avon, Mass.: Adams Business, 2011.

McDonald, Kelly. How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers. Hoboken, N.J.: Wiley, 2011.

Mullen, Jeanniey, and David Daniels. Email Marketing: An Hour a Day. Indianapolis, Ind.: Wiley Pub., 2009.

Phillips, Michael. Marketing Without Advertising. Berkeley, CA: Nolo, 2008.

Pool, Jeanna. Marketing for Solos: The Ultimate How-to Guide for Marketing Your One Person Small Business Successfully. Denver, Colorado: 3 Bar Press, 2011.

Roberts, Ralph R. Walk Like a Giant, Sell Like a Madman: America’s #1 Salesman Shows You How to Sell Anything! Hoboken, N.J.: John Wiley & Sons, 2008.

Rumbauskas, Frank J. Never Cold Call Again!: Achieve Sales Greatness Without Cold Calling. Hoboken, N.J.: John Wiley & Sons, 2006.

Schewe, Charles D, and Hiam. The Portable MBA in Marketing. New York: Wiley, 1998.

Skrob, Robert. Official Get Rich Guide to Information Marketing. Irvine, CA: Jere L. Calmes, 2011.

Spoelstra, Jon, and Jon Spoelstra. Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts! Austin, Tex.: Bard Press, 2010.

Vitale, Joe. Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words. Hoboken, N.J.: John Wiley & Sons, 2007.

Zyman, Sergio. The End of Marketing as We Know It. New York: HarperBusiness, 2000.